Let's talk marketing. Most of you know what marketing is but here is a quick reminder.
Marketing: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
What a mouthful! Believe it or not you are doing it everyday; with your business cards, word of mouth, and your website. How much you dedicate to marketing depends on what level you want your business to grow. And yes, you can market your own business efficiently without hiring a big firm.
Look at your website for instance. Is it old (older than a year)? Does it resemble an online brochure, lacking interactivity? Are you getting page errors? Does it connect to your social media? Does it have original content? These are important questions you should ask yourself.
Set goals for your website, this way you can evaluate your progress. These goals may consist of reaching new clients on a daily, monthly, or yearly basis through search engine optimization; building a new dynamic website with a fresh look; or something simple like spreading good word of mouth on twitter. Marketing hopefully doesn't overwhelm you, if it does take a deep breath and focus on the basics. Soon enough you'll be able to adopt additional creative ways to get you and your business out there.